Enlisting the Media on Infrastructure Communications

A regional media training and familiarization workshop on two regional programmes in the infrastructural sector has been conducted in Seychelles, 26 – 28 October 2022. The projects are Support to the Air Transport Sector Development (SATSD) and the Enhancement of Governance and Enabling Environment in the ICT Sector (EGEE-ICT).

The capacity building initiative was intended to bridge the knowledge gap in the media industry on aviation and ICT issues for effective reporting and coverage of these regional integration programmes at the national, regional, continental and global arenas. Both programmes are funded by the European Union through Grant Contribution Agreements each amounting €8 million.

SATSD is a four-year programme aimed at supporting the operationalization of the Single African Air Transport Market (SAATM); strengthening the regulatory and institutional capacity of civil aviation institutions; and improving air navigation efficiency in the Eastern Africa, Southern Africa and the Indian Ocean (EA-SA-IO) region.

The EGEE-ICT programme aims at enhancing the governance and enabling environment in the ICT sector in the EA-SA-IO region by supporting the effective review and/or development of various regional policy and regulatory framework in a harmonized manner thus contributing to enhanced competition and improving access to cost effective and secure ICT service. It is a four-year programme as well.

Participants at the workshop were drawn from Angola, Comoros, Djibouti, Eswatini, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Seychelles, Zambia and Zimbabwe. Others were representatives of regional economic communities; East African Community, Inter-Governmental Authority on Development, Indian Ocean Commission, Southern Africa Development Community and officials from the Ministry in charge of Aviation and Information Communication Technology (ICT) in Seychelles.

Mr. Christian Faure, the Acting Director General, Regional Affairs Department in Seychelles opened the opened the workshop, which was also addressed by COMESA Senior Transport Economist Mr. Bernard Dzawanda.

“Having a single unified air transport market gives an added impetus to the continent’s economic integration agenda in the Single African air transport market,” Faure said. “At the same time, we are looking at strengthening the inter-regional connectivity of our respective capitals.”

He added: “We are hopeful that this will lead to transformative e-applications and services in Africa; especially in the intra-Africa broadband infrastructure and cyber security in ICT.”

Mr Dzawanda said an informed media plays a critical role in setting the national and regional agenda, thus ultimately influencing the perception of the general public what people think or talk about.

“To fulfil this critical role, media practitioners need to be knowledgeable of the regional issues to enable them to report accurately and factually,” he added.

The SATSD and EGEE-ICT are key contributors to the AU flagship projects namely the Pan African e-Network, Policy and Regulation Initiative for Digital Africa (PRIDA) and the Single African Air Transport Market.

The workshop was funded under the 11^th European Development Fund through the SATSD and EGEE-ICT programmes.